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Website Optimization

Website optimization is the process of using controlled experimentation to improve a websites ability to achieve business goals. To improve the performance of their website, owners implement testing to experiment with variations on different pages of their website to know which changes will required to get ultimately result in more conversions. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.