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On Page SEO

On page SEO is the strategy of optimizing individual website pages in order to rank higher and earn more traffic in search engines like google. On-page ranking factors can have a big impact on your page's ability to rank if optimized properly. The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers links and other external links.

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On the other side, there are off-page factors, like links from other websites, social media attention and other marketing activities outside your own website.