Local Business Promotion
Local Business Promotion is Promotional activity to promote your business in your community or surrounding area of a business. Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! It is in your best interest to promote and support local businesses. When you buy from companies close to home, you keep your money in your community, helping to build your local economy. When you buy products and services from your friends and neighbors, you add levels of connection to existing relationships.
Give loyal customers a reason to keep saying good things about you. Offer a discounted product or service for bringing you new business. Word-of-mouth marketing is priceless. Customers trust friends and family to make good recommendations. Not to mention, even one person with a big network can have a huge impact on your business. Develop an advertising campaign aimed at promoting local businesses. Focus your ads on the message that supporting local businesses is beneficial to the community as a whole, and showcase specific local businesses to put a face on the idea. Place advertisements in venues compatible with the idea of building community, such as on buses and trains. Place ads in publications tailored to a conscious local audience, such as neighborhood newspapers and co-op newsletters.